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Branding & Identity

The Erie Duck Project: A Celebration of Community and Creativity

The Erie Duck Project: A Celebration of Community and Creativity

The Erie Duck Project stands as a beacon of joy and creative spirit in the heart of our city. This community-centered art initiative is inspired by the delightful charm of Rubber Duck statues, designed to cultivate happiness and enhance a sense of unity among both residents and visitors.

Leading the charge is 2TInteractive, a top digital agency celebrated for its innovative and creative solutions. Driven by a desire to turn imaginative concepts into reality, 2TInteractive has crafted a complete branding and identity for The Erie Duck Project, perfectly capturing the essence of fun, inclusiveness, and active community participation.

Every component of The Erie Duck Project’s branding—from the whimsical logo to the lively color palette—radiates charm and artistic flair. The iconic Rubber Duck mascot acts as a jovial ambassador, encouraging people of all ages to engage and unleash their creativity.

However, The Erie Duck Project transcends beyond being merely a charming public art display; it is a vibrant celebration of community artistry and collaborative spirit. We invite local artists, educational institutions, businesses, and organizations to contribute by designing and adorning their own Rubber Duck statues. These statues are then strategically placed throughout the city, adding a playful element to our urban environment and sparking conversations, exploration, and connections among the community.

These delightful sculptures not only beautify our urban spaces but also encourage residents and visitors to pause, smile, and engage with art in places they least expect. As The Erie Duck Project flourishes and expands, 2TInteractive continues to dedicate itself to the project’s goals of spreading joy and bolstering community bonds. With ongoing innovative branding, active outreach, and sustained cooperation with local stakeholders, The Erie Duck Project is set to inspire creativity and community spirit for years to come.

Join us in the celebration of art, imagination, and communal connection with The Erie Duck Project—an enchanting venture that is set to create ripples of happiness across our city.

Task

Overcame the challenge of developing a universally appealing and inclusive branding strategy that reflects the playful and communal spirit of the Erie Duck Project.

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