Digital Signage Platform and UI/UX Creative Services

Client:

Project Overview: Delma Medical Center & Spa sought to enhance patient and visitor experiences through a state-of-the-art digital signage platform. The goal was to provide an interactive, informative, and aesthetically pleasing interface across their facility.

Challenges: The medical center needed a platform that was not only functional and user-friendly but also had to adhere to the highest standards of design and user experience to reflect their prestigious brand. Moreover, the interface required seamless integration into the existing infrastructure with minimal disruption to services.

Solutions: 2TInteractive developed a bespoke digital signage platform tailored to the unique environment of Delma Medical Center & Spa. We focused on delivering:

• Custom UI/UX Design: Our creative team designed a user interface that is intuitive and engaging, with easy navigation that caters to all age groups. The design language was kept consistent with the branding of Delma Medical Center, employing a calming color palette and clear typography to ensure readability and comfort.
• Interactive Signage: We implemented interactive elements such as touch-screen directories and real-time notifications to keep visitors informed and engaged. This also included personalized greetings and wayfinding solutions to enhance the customer journey within the medical center.
• Content Strategy: Our content experts curate health tips, news, and informational content that is dynamically updated, providing value to patients and visitors while they wait, thereby improving the overall customer experience.
• Technical Integration: The platform was engineered to be robust and reliable, with backend integration allowing staff to update information in real-time. This ensured that the content remained current and relevant.

Results: The digital signage platform has transformed how Delma Medical Center communicates with its clients, offering an immersive and informative experience that aligns with their high standards of patient care and service excellence. The project was delivered on time and has received positive feedback for its design and functionality.

Design Aesthetics: The UI/UX was crafted with a focus on creating a tranquil and welcoming digital environment. We employed soft, soothing colors that align with the wellness and health industries and chose images and graphics that evoke a sense of serenity and professionalism.

The overall layout was designed with accessibility in mind, ensuring that users of all abilities can interact with the digital signage without difficulty. The aesthetics were not only meant to be beautiful but also functional, with a clear hierarchy of information presented in an engaging format.