Prince of Poets
Prince of Poets: Nurturing Arab Poetry in the Digital Age
Introduction: “Prince of Poets,” a Pyramedia original format, stands as a testament to the enduring power of poetry in Arab culture. This TV show, now in its 9th season, has not only preserved but also nurtured the region’s profound love for the art of verse. In collaboration with Pyramedia, 2tinteractive managed the operational and technical aspects of this turnkey project, while Pyramedia focused on media production and format delivery. This article delves into the approach, challenges, and remarkable results of this cultural phenomenon.
The Approach: At the heart of our approach was the celebration and promotion of the art of poetry. We meticulously curated every aspect of the show:
- Securing Talents: To create a diverse and engaging lineup, we scouted and secured talents, including competing poets, jurors, and celebrity guests. This careful selection ensured that “Prince of Poets” would resonate with a wide audience.
- Stage Production: We spared no effort in stage production, aiming to create an immersive and visually stunning experience for both the live and television audiences. The show’s ambiance was designed to enhance the poetic performances, making every episode a captivating spectacle.
The Challenge: Our mission was twofold: to preserve the region’s profound love for poetry and to nurture it for future generations. This journey began with “Million Poets” and continued with “Prince of Poets,” our commitment to honoring traditions while resonating with a contemporary audience.
Beyond the TV competition, we expanded our reach to establish a dedicated magazine and website for poetry enthusiasts. Additionally, we launched the Prince of Poets channel, ensuring that our multifaceted approach created a holistic platform for poets and poetry lovers alike.
The Result: “Prince of Poets” emerged as a cultural phenomenon, affirming Abu Dhabi’s position as the cultural hub of the Arab world. The show transcended boundaries, bringing poets of various nationalities, cultures, and backgrounds onto one stage. This celebration of diversity and inclusivity not only enriched the show but also contributed to the city’s reputation.
The accolades received underscore the show’s impact. It earned the prestigious Association of International Broadcasters Award in the United Kingdom for the most creative specialist genre on TV. Furthermore, it clinched the Gold Award for Best Variety Program at the Gulf TV and Radio Awards.
Since its inception in 2007, “Prince of Poets” has continued to captivate audiences, making it to its 9th season. Its digital presence is robust, with over 16K followers on Twitter, a testament to its enduring popularity and influence in the digital age.
Services Provided by 2tinteractive:
- Turnkey Project Management: Comprehensive management of the project from initiation to completion, ensuring all aspects are delivered on time and within budget.
- Operational and Technical Management: Overseeing the operational and technical elements to ensure seamless execution and high-quality output.
- Client Interaction: Acting as the primary point of contact for the end-client, managing communications and ensuring client requirements are met.
Services Provided by Pyramedia:
- Talent Acquisition: Managing the selection and recruitment of talented poets, jurors, and celebrity guests. This involved extensive scouting and negotiations to bring together a diverse group of participants.
- Stage Production: Overseeing every aspect of stage production, ensuring that the show’s visual and technical elements were of the highest quality. Leveraging the latest production technology to create a visually stunning and engaging program.
- Cultural Revival: Highlighting, reviving, and expanding the appreciation of poetry in the Arab world by creating a platform that combined traditional poetry with modern production values, appealing to a wide and diverse audience.
Technology Integration:
- Advanced Production Technology: Utilization of state-of-the-art production technology to enhance the visual and auditory experience of the show.
- Broadcast Quality Standards: Ensuring all production elements met the highest broadcast quality standards.
- Social Media Integration: Expanding the show’s reach and engagement through strategic use of social media platforms.
Design Elements:
- Modern and Traditional Fusion: Designing a stage that blends modern aesthetics with traditional cultural elements.
- High-Impact Visuals: Creating visually compelling elements to captivate the audience.
- Brand Consistency: Maintaining consistent branding throughout all design elements.