Millions Poets
Introduction:
“Millions Poets” is an award-winning TV show, an original format developed by Pyramedia, currently running its 10th season. This remarkable program has been a significant success, focusing on showcasing competing talents, engaging jurors, and hosting celebrity guests, all while ensuring seamless stage production. Pyramedia Group contracted 2tinteractive to manage this turnkey project, bringing our expertise in operational and technical management, project management, and client interactions to the forefront, while Pyramedia handled media production and format delivery.
Objectives:
The primary objective was to revive and expand the appreciation for poetry in a culturally diverse audience by presenting, designing, and producing the show with a modern touch. By incorporating the latest production technologies, the project aimed to create a visually stunning and engaging program that could resonate with viewers across the Arab world.
Services Provided by 2tinteractive:
- Turnkey Project Management: Comprehensive management of the project from initiation to completion, ensuring all aspects are delivered on time and within budget.
- Operational and Technical Management: Overseeing the operational and technical elements to ensure seamless execution and high-quality output.
- Client Interaction: Acting as the primary point of contact for the end-client, managing communications and ensuring client requirements are met.
Services Provided by Pyramedia:
- Talent Acquisition: Managing the selection and recruitment of talented poets, jurors, and celebrity guests. This involved extensive scouting and negotiations to bring together a diverse group of participants.
- Stage Production: Overseeing every aspect of stage production, ensuring that the show’s visual and technical elements were of the highest quality. Leveraging the latest production technology to create a visually stunning and engaging program.
- Cultural Revival: Highlighting, reviving, and expanding the appreciation of poetry in the Arab world by creating a platform that combined traditional poetry with modern production values, appealing to a wide and diverse audience.
Technology Integration:
- Advanced Production Technology: Utilization of state-of-the-art production technology to enhance the visual and auditory experience of the show.
- Broadcast Quality Standards: Ensuring all production elements met the highest broadcast quality standards.
- Social Media Integration: Expanding the show’s reach and engagement through strategic use of social media platforms.
Design Elements:
- Modern and Traditional Fusion: Designing a stage that blends modern aesthetics with traditional cultural elements.
- High-Impact Visuals: Creating visually compelling elements to captivate the audience.
- Brand Consistency: Maintaining consistent branding throughout all design elements.
Results:
“Millions Poets” became a monumental success story. It consistently achieved the highest ratings on Abu Dhabi TV, surpassing other programs on the network by a considerable margin. Notably, during its first seven seasons, the program achieved significant milestones, including amassing a substantial social media following with more than 42,000 followers on Instagram and over 87,000 followers on Twitter. Pyramedia expanded the project’s reach by creating a dedicated TV channel, a monthly magazine with the same name, “Million Poets,” and even a 24-hour satellite channel. The show’s success solidified its place as one of the largest programs in the Arab world, celebrating the art of poetry in a modern and engaging way.