Middle East Film Festival
Middle East Film Festival 2007-2009
Overview:
The Middle East International Film Festival, later rebranded as the “Abu Dhabi International Film Festival,” launched in 2007 and rapidly became a significant Arab film festival on the global stage. Pyramedia Group played a pivotal role in its success by providing a range of services, leading to exceptional achievements. 2tinteractive managed the operational and technical aspects, turnkey project management, and client interactions, while Pyramedia handled media production and format delivery.
Key Metrics:
- 90 Seminars, Press Conferences, and Panel Discussions
- 250 Local, Arab, and International Journalists
- 100 Arab and International Stars and Public Figures
- 50 Tours Inside Abu Dhabi for Festival Guests
- 10,000 Visitors and Local, Arab, and International Viewers
- 18 Special Daily Concerts for Festival Guests
Task:
Pyramedia Group’s tasks for the Middle East Film Festival 2007-2009 included extensive preplanning, assembling a global team of 600 professionals, IT infrastructure setup, event management system development, talent scouting, logistics management, stage design and execution, broadcast TV channel launch, and 24/7 promotion campaigns.
Strategy:
The strategic approach encompassed meticulous preplanning, a diverse global team, strong local cinema relationships, comprehensive event management systems, strategic talent selection, and continuous promotion campaigns to ensure growth and success over the festival’s three-year contract.
Design:
Design elements focused on creating a visually captivating experience. This included stage design, lighting arrangements, and audiovisual effects that reflected the festival’s essence. A dedicated broadcast TV channel and a Broadcast Media Center were designed for seamless broadcasting.
Services Provided by 2tinteractive:
- Turnkey Project Management: Comprehensive management of the project from initiation to completion, ensuring all aspects are delivered on time and within budget.
- Operational and Technical Management: Overseeing the operational and technical elements to ensure seamless execution and high-quality output.
- Client Interaction: Acting as the primary point of contact for the end-client, managing communications and ensuring client requirements are met.
Services Provided by Pyramedia:
- Preplanning: Extensive preplanning to ensure all elements of the festival were meticulously organized.
- Global Team Assembly: Assembling a diverse global team of 600 professionals to manage various aspects of the festival.
- IT Infrastructure Setup: Developing and setting up the IT infrastructure necessary for the festival.
- Event Management System Development: Creating a comprehensive event management system to coordinate all activities.
- Talent Scouting: Scouting and selecting local, Arab, and international talent to participate in the festival.
- Logistics Management: Coordinating logistics to ensure smooth operations, including transportation, accommodations, and scheduling.
- Stage Design and Execution: Designing and executing visually captivating stage setups, lighting, and audiovisual effects.
- Broadcast TV Channel Launch: Launching a dedicated broadcast TV channel and a Broadcast Media Center for seamless broadcasting.
- Promotion Campaigns: Conducting 24/7 promotion campaigns to raise awareness and drive attendance.
Result:
The Middle East International Film Festival achieved resounding success, establishing itself as a major cultural event in the Arab world. The festival’s impact extended beyond the film industry, contributing to the cultural enrichment of Abu Dhabi and the wider region. The successful execution of the festival over three years showcased Pyramedia’s and 2tinteractive’s capabilities in managing large-scale events and promoting cultural exchange.