Endama Yaati Al Mathaa

Endama Yaati Al Mathaa

Endama Yaati Al Mathaa – Abu Dhabi TV Evening Show

Overview: The Abu Dhabi TV Evening Show, “Endama Yaati Al Mathaa,” a project by the Pyramedia Group, was a daily, 1.5-hour live program that ran for an impressive two years, airing seven days a week. This show aimed to captivate audiences with a mix of Emirati identity, cultural heritage, and engaging entertainment content. 2tinteractive was responsible for managing the operational and technical aspects, turnkey project management, and client interactions, while Pyramedia handled media production and format delivery.

Approach: The media approach undertaken by Pyramedia Group was multifaceted:

1. Format Development:
   • Pyramedia Group developed the format of the evening show program for Abu Dhabi Media, ensuring it aligned with the vision and goals of showcasing Emirati culture and heritage.
2. Daily Content Production:
   • The team was responsible for the daily production of episodes, ensuring fresh and captivating content that kept the audience engaged.
3. Guests and Celebrities:
   • Securing guests and celebrities for the daily live show added a touch of spectacle and kept the content dynamic and exciting.
4. Comprehensive Production:
   • Pyramedia Group managed the overall production of the show, bringing all elements together seamlessly to create a cohesive and engaging program.

Challenges:

1. Emirati Identity and Culture:
   • The challenge was to consolidate the Abu Dhabi Media vision by presenting media content that not only focused on Emirati identity and cultural heritage but also provided purposeful entertainment content aligned with viewer interests.
2. Creativity and Essence:
   • Pyramedia Group needed to harness its full range of media services and creativity to authentically capture the essence, identity, and function of this TV production.

Services Provided by 2tinteractive:

• Turnkey Project Management: Comprehensive management of the project from initiation to completion, ensuring all aspects are delivered on time and within budget.
• Operational and Technical Management: Overseeing the operational and technical elements to ensure seamless execution and high-quality output.
• Client Interaction: Acting as the primary point of contact for the end-client, managing communications and ensuring client requirements are met.

Services Provided by Pyramedia:

• Format Development: Developing the format that seamlessly combined entertainment and cultural heritage.
• Daily Content Production: Managing the production of daily episodes, ensuring each one was engaging and informative.
• Guest Acquisition: Securing high-profile guests and celebrities to enhance the show’s appeal.
• Live Show Management: Ensuring the smooth and flawless execution of the live show, given its extended duration.

Result: The Abu Dhabi TV Evening Show achieved resounding success. Airing on the Al Emarat channel, part of the Abu Dhabi TV network, the program fulfilled its purpose by offering viewers a blend of Emirati identity, cultural heritage, and purposeful entertainment. It successfully engaged and enriched Emirati society through its daily broadcasts. The show’s impact was significant in promoting and preserving Emirati culture while providing high-quality entertainment.