01 / THE WHY?
The Printing & Sticker Nightmare.
In hyper-dynamic markets, printing leather-bound food menus, plastic laminated price cards, or paper shelf tags costs €1,200 to €2,500 every single quarter.
The moment ingredient costs or currency rates fluctuate, staff resort to ugly handwritten paper stickers over prices. Items that sell out leave waiters awkwardly apologizing at the table after customers have already spent 10 minutes making a decision.
The Pain Point: Rigid physical paper creates customer friction, delayed orders, and thousands wasted in reprints.
02 / WHAT’S TAKING PLACE TODAY
Messy Excel Sheets & Napkin Scratchpads.
Budget retailers and neighborhood stores cannot justify paying \$150/month per terminal for heavy enterprise POS systems. Instead, they track stock on fragile Excel files that crash or stay buried on a personal laptop.
Takeout phone calls are scribbled on napkins. Customers receive 35MB unclickable PDF menus over WhatsApp. Delivery coordination is pure chaos with disconnected Uber and freelance drivers arguing over cash collection and order retainers.
The Status Quo: Disconnected spreadsheets, unsearchable PDFs, and chaotic driver handoffs.
03 / WHAT CHANGES WITH CHEAPITO
Digital Signage Beacon & Instant WhatsApp Sync.
We replace the entire mess with an HDMI digital signage display that turns any television into a high-visibility, 4K rotating beacon.
When a dish or product runs out, the merchant taps the 86’d Sold-Out toggle in Admin: it instantly dims on the TV screen and greys out on all customer QR menus. Cashiers dispatch courier orders to Uber drivers with a single WhatsApp tap, complete with automated retainer fees and digital paperless receipts.
The Outcome: Zero hardware lock-in, zero paper costs, 100% WhatsApp native, and portable JSON backups.
